GCNY Brand Kit Creation
Client
Generations Church NY
Role
Brand Development
Location
New Rochelle, NY
Website
A New Name, A New Identity
Client Description
Led by Senior Pastors Bishop Ray and Pastor Sherrie Mott, Generations Church NY is a multi-generational church founded on strong, community-based principals that make it a pillar of Westchester County. Their mission: that all generations my be transformed by the gospel of Jesus Christ.
Formerly known as Family Christian Center (FCC), the church merged with another ministry, Bridge Church in Mt Vernon, NY in April 2021 to become Generations Church NY (GCNY). Before this could take place officially, they needed to build a new identity that fit the change in name and mission.
Our brand development specialist, Sihle Anderson, met with the client to discuss the message they wanted to convey & communicate what visual elements would help them stand out.
We created a brand kit to reflect the desired message: a bold, clean look that represents the joy, optimism, and energy reflected in Generations Church and its people. The client was thoroughly pleased with the result and proudly use the elements provided (and our continued services) for their overall visual appearance.
Sihle Anderson
Brand Kit Development
About Two Weeks
